IFZA – Head of Digital Marketing, Dubai


Job overview

The Head of Digital Marketing is responsible for developing and implementing digital marketing strategies to drive online growth and engagement for the organization. This role involves leading a team of digital marketers and collaborating with cross-functional teams to ensure the organization’s digital marketing efforts align with its overall business objectives. The Head of Digital Marketing should have a strong understanding of digital marketing channels, technologies, and trends.


Main responsibilities

  • Developing and implementing digital marketing strategies that align with the organization’s business objectives and target audience
  • Conducting market research and competitive analysis to identify opportunities for growth and optimization
  • Developing and managing the digital marketing budget, ensuring efficient allocation of resources
  • Leading and managing a team of digital marketing professionals, providing guidance and coaching to ensure high-quality work
  • Conducting regular performance evaluations and providing feedback to team members
  • Ensuring team members have the necessary tools, resources, and training to perform their roles effectively
  • Developing and implement SEO strategies to improve website visibility and ranking on search engines
  • Conducting keyword research and optimizing website content, meta tags, and headings for optimal search engine readability
  • Ensuring proper implementation of technical SEO elements, such as sitemaps, schema markup, and site speed optimization
  • Developing and managing PPC campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
  • Conducting keyword research and ad targeting to optimize campaign performance and ROI
  • Monitoring and analyzing campaign performance, making necessary adjustments to improve results
  • Developing and implementing social media marketing strategies to increase brand awareness and engagement
  • Managing social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to drive user engagement and traffic
  • Developing and implementing email marketing campaigns with the content team to communicate with partners and drive engagement
  • Segmenting email lists and creating targeted campaigns to improve email open rates and click-through rates
  • Monitoring email campaign performance and analyzing results to optimize future campaigns
  • Developing and implementing content marketing strategies to attract and engage target audiences
  • Supporting the creative and communications team to deliver high-quality content, such as blog posts, whitepapers, and infographics, to drive traffic and engagement
  • Ensuring content is optimized for search engines and social media platforms
  • Monitoring and analyzing digital marketing performance using tools such as Google Analytics, SEMRush and other relevant tools
  • Creating regular weekly and monthly reports on key performance metrics, such as website traffic, conversion rates, and ROI
  • Using data to identify trends and insights, making necessary adjustments to improve campaign performance
  • Performing other job-related duties as assigned by Management


Qualifications & skills

  • Full English proficiency is required
  • Additional spoken languages are a plus
  • Intermediate computer literacy is required e.g., MS Office
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Ability to adapt to new technologies and learn new skills as needed



  • Bachelor’s degree in marketing, Digital Marketing, or a related field
  • Proven experience (typically 8+ years) in digital marketing, with a focus on SEO, PPC, social media marketing, email marketing, and content marketing
  • Strong understanding of digital marketing channels, technologies, and trends
  • Experience managing and leading a team of digital marketing professionals

Contact if you are interested

Headhunter: Henrik Abraham
Email: henrik@abrahamheadhunting.dk
Phone: +45 20 85 80 40